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Cookies policy

The e-shop, DRAGONFLY trading s.r.o., Company identification No.: 28122232, with the registered office at Dalimilova 1950/1a, 37006 České Budějovice, incorporated in the Companies Register kept by the Regional Court in České Budějovice, file No. C 18524 (hereinafter referred to as “the Controller”) informs you comprehensively and transparently about the way it processes your personal data, in accordance with REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC, General Data Protection Regulation (hereinafter referred to as “GDPR”). Please read the Data Protection Policy as well.


In order to ensure transparency, the Policy provides detailed information about how and when we use cookies. Our website processes cookies required for the website operation, for analytical purposes and, subject to your consent, also for customized advertising.



Version No. 1, effective as of 25 May 2018


What are cookies?

A cookie is a small text file saved in your computer or mobile device, which is used again during your following visits. Thanks to cookies, the visited websites remember your steps and settings you applied, therefore you don't need to enter this information repeatedly; they improve and simplify your visit to the website.


What cookies do we use?

There are two types of cookies – permanent and temporary (persistent and session cookies). Persistent cookies are saved as a file in your computer or mobile device, no longer than 12 months. Session cookies are saved temporarily and disappear after you close your browser. If you log in to a registered account, we will use persistent cookies e.g. to save the goods you selected in the shopping cart. Session cookies are used when you use the Product Filter and also to check whether you are logged in or whether you have put any goods in your shopping cart.


What personal data do we process?

Cookies collect information about the use of our website. This information includes the type of browser and operating system you use, the connection domain name (IP address), date, time and duration of your visit, number of visits, average time spent on our website and the websites you display. The cookie also includes a unique identification number that identifies your browser. It helps us to recognize your browser when you visit the website again. We also monitor your searching activity on our website and the goods you view.


Personal data processing purposes

The Controller is entitled to use cookies to measure web attendance and customize the website display, as these are processed based on the legitimate interests pursued by the Controller in accordance with Art. 6(1)(f) of GDPR, therefore your consent is not required. The data we collect may also be used for marketing purposes customized for you; however, we do need your consent for that.


How are cookies used for targeted advertising?

To identify products you might be interested in, we may collect information about the visited websites or products you have purchased in order to customize the sale of goods to you. We cooperate with e-commerce points in order to be able to provide targeted advertising to customers. We advertise using our own banners on our own as well as third party websites.

When you visit our website or a third party website (e.g. the website of our business partner) or click on our e-shop advert, your website activities may be monitored by cookies. Third party cookies are created by our business partners who advertise our services on other websites. Our marketing partners may provide their own cookies to display customized advertising related to our e-shop.

We never provide, sell or exchange your data to or with third parties for commercial purposes.


Cookie retention consent for customized advertising

By actively ticking off the “Agree” option which follows the notification at the bottom of the website, with the following wording: “The website operator, DRAGONFLY trading s.r.o., Company identification No.: 28122232, with the registered office at Dalimilova 1950/1a, 37006 České Budějovice, incorporated in the Companies Register kept by the Regional Court in České Budějovice, file No. C 18524, as the data controller, processes cookies required for the website operation, for analytical purposes and, subject to your consent, also for customized advertising. Please read the Cookies Policy.” you give your consent to personal data processing for the purpose of collecting information about visitor behaviour on our website for the time specified for the individual cookies. The consent may be withdrawn anytime, by changing the settings of the Internet browser. You have the right to withdraw your consent to personal data processing anytime (Art. 7(3) of GDPR), the right to require access to your personal data (Art. 15 of GDPR), the right to data rectification (Art. 16 of GDPR) or erasure (Art. 17 of GDPR), the right to restriction of processing (Art. 18 of GDPR) and the right to object to their processing (Art. 21 of GDPR), you have the right to transmit your data to another controller (Art. 20 of GDPR) as well as the right to lodge a complaint with the Office for Personal Data Protection, if you believe our company processes personal data in conflict with GDPR (Art. 77 of GDPR). To exercise the above rights, you may turn to our contact person, Ing. Petr Líbenek, at


Cookie supervision

The cookies in your computer or mobile device may be easily erased using your browser. You can find the instructions on how to handle and remove cookies in the "Help" section of your browser. You can set cookie blocking and you can opt for being informed every time a new cookie is sent to your computer of mobile device. Moreover, you can set the anonymous mode, which does not allow the data concerning website visitor behaviour to be collected. Please be aware that if you decide to block cookies, you will not be able to use the advantages of all the functions.


If you don’t delete cookies from your browser, we may use the data for the following purposes:

  • Showing more suitable advertising based on your interests

  • Providing aggregated notifications of advertising activity to advertisers and websites hosting the advertisements

  • Providing data to websites and app owners on how these websites and apps are used by visitors

  • Detection and prevention of fraud and other risks, protection of users and partners

  • Product improvements


Third-party cookies

We use third-party cookies to collect aggregate statistical data using analytical tools, such as Google, Google Analytics, Facebook Pixel, Sklik, Mailchimp, Foursixty. In such a case, the collected data are submitted to these third-party service providers in order to be processed. We also use the advertising functions of Google Analytics and Facebook Pixel. We use third-party cookies, both persistent and session ones. Persistent cookies are saved in your computer or mobile device for a period no longer than 24 months.

The data we collect may be disclosed to third parties, processors of your personal data that help us to provide our services (e.g. accountant, cloud service provider, analysis, audit, payments, fraud detection, marketing and development). These third parties have access to your personal data to the extent necessary for the performance of their activities, and are bound not to disclose them or use them for other purposes.

The data may also be disclosed to providers of processing software, services and applications; however, the Controller currently does not use the services of such providers.

The Controller does not control cookies from third-party websites. The third parties are responsible for how their cookies work and how personal data are processed.


What are cookies used for?

Cookies enable your device to be recognized, your access to the registered account and our website in general to be secured and they help us to show you relevant advertisements if you have given your consent.

Categories of use:

  • Description

  • Verification

  • If you have signed in to the e-shop, cookies help us to show you the right information and customize your environment.

  • Security

  • Cookies are used to support security functions and to detect unauthorized activity.

  • Preferences, functions and services

  • Cookies also tell us what goods you prefer and what your favourite products are. They can also make filling e-shop forms easier.

  • Advertising

  • We use cookies to show you relevant advertisements on the e-shop website and elsewhere. Cookies can also be used to find out whether the people who saw a particular advertisement went to the advertiser's website later and took any steps there (e.g. downloaded a document or made a purchase). Similarly, our partners can also use cookies to find out whether we showed the advertisement and what the outcome was, or to provide information to us about how you react to the advertisements. We can also cooperate with our partners in order to display advertisements to you at and elsewhere, e.g. after you have visited a website or application of the partner.

  • Performance, statistics and research


Cookies help us to find out how our website works in various locations. Furthermore, we use cookies to understand, improve and perform the research of products, functions and services, including your visits to the e-shop from other websites, applications and devices, such as your work computer or mobile device.


Cookie table

We use various cookies to ensure correct operation of our website and advertising products. Third-party cookies originate from the advertisements of other websites and monitor the way you use the website for marketing purposes. These data will be updated. The end of the cookie use period is either based on rotation or is counted from the last day the user interacted with the website.


Issuer / Cookie name

Cookie type



Tracking, Remarketing

90 days


Tracking, Remarketing

30 days

max. 540 days

Google Analytics

(_ga, cid, utmv, utmz, utma, utmb, utmc)

Analytical, Tracking


6 months


6 months




Why Dragonfly?

  • Quality materials

    High quality material

    We make Dragonfly clothes in one of our own and two external manufactures in the European Union. We have years of excellent experience with it. Therefore, we are able to check the entire production and keep the high standard of our clothes.

  • Return

    60 days return policy

    Do the clothes not fit you? No problem. You have 60 days to return them. We will exchange the goods for other goods or give you your money back.

  • Ok

    Sponsoring sporting events

    We sponsor sports events and competitions worldwide. By purchasing Dragonfly clothes, you are contributing to your favorite sport.

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