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Personal data protection


Version No. 1, effective as of 25 May 2018


The www.dragonflybrand.com e-shop, DRAGONFLY trading s.r.o., Company identification No.: 28122232, with the registered office at Dalimilova 1950/1a, 37006 České Budějovice, incorporated in the Companies Register kept by the Regional Court in České Budějovice, file No. C 18524 (hereinafter referred to as “the Controller”) informs you comprehensively and transparently about the way it processes your personal data, in accordance with REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC, General Data Protection Regulation (hereinafter referred to as “GDPR”). Please read the Cookies Policy as well.


We respect your right to privacy. To ensure transparency, this Policy provides detailed information about what personal data we process, for what purpose, how long, who we disclose them to, what your rights are, and much more.


1. Personal data protection is our priority in everything we do.

Your trust is important to us. We respect your control over your personal data and digital content and it is our priority to prevent any unauthorized access. Whenever we ask you for any information, it is because we need it, we do not ask for anything more. After your e-mail is verified, we use the double opt-in function.


What personal data do we request from you?

We collect personal data you provide to us, e.g. when you order something, contact us or evaluate the purchase or goods. The personal data you provide to use include both mandatory data (contact information and payment details) and optional data. You cannot purchase from us without providing the mandatory data. You give us your personal data optionally where we ask for your consent, such as for registration, newsletter distribution, help, discussion, reviews, etc., to the extent specified therein.


How do we use your personal data?

We need your data for the following purposes (without limitation):

  • Your personal account establishment and administration (registration)

  • Processing your orders, goods delivery, goods return and warranty claims

  • Sending updated information about your purchase order by SMS

  • Contacting you if there are problems with ordered goods delivery

  • Answering your questions and informing you about new and modified services

  • Distribution of marketing communication concerning current specials and discounts (newsletter)

  • Administration of your account and monitoring your payment history

  • Performing analyses in order to provide you with relevant goods

  • Checking your age to comply with laws and regulations governing online purchases

  • Sending satisfaction questionnaires to give you the opportunity to affect our offer and services

  • Testing and improvements of the systems we use to provide our services

  • Preventing any abuse of our services


We will retain your personal data for the time necessary for the above/following purposes (without limitation):

  • For three years for both registered and non-registered purchases; the new three-year period starts on the day of the last order;

  • For three years for purchase or goods evaluation;

  • For one year for distribution of marketing communication without a purchase, discussion, watchdog, contact form, help, product inquiry, etc.;

  • Or for a period laid down by law (11 years for data stated in an invoice, meeting the statutory obligation pursuant to Act No. 235/2004 Coll., on Value Added Tax, as amended).

Afterwards your personal data will be deleted, unless you agree to the period of their processing being extended.


2. We will protect you.

We have been improving our services. We have implemented both technical and organizational measures to protect your data against loss, manipulation and unauthorized access. We keep adjusting our security measures in line with technological advancements and development. In order to make card payment as safe as possible, all information is sent as encrypted using SSL. This means the information goes through secured connection and your card information is not available to any external parties. We process card payments together with an authorized payment mediator that helps us verify directly with your bank that your card enables purchases. We do so by means of our services and sharing information with you. The data collected from you are saved only within the European Union.


3. You decide how much you share with us.

To provide even better services and relevant news to you, we collect information about how our applications are used. This means that when you are using our website, we monitor what functions are used most frequently and what actions trigger error notifications. Nevertheless, if you are not happy with the monitoring, you may turn on the anonymous mode in your browser or do your cookie settings. To learn more, please read the Cookies Policy.

The granted consent may also be withdrawn by clicking on “Unsubscribe from Newsletter” in the e-mail or you can contact us at: info@dragonflybrand.com


4. We choose trustworthy service providers.

We are a part of the Internet society, where we cannot exist without external providers. The data we collect may be disclosed to the following data processors:

  • Shopion s.r.o., Company identification No.: 06919324., Tax identification No.: CZ06919324. Wellnerova 1322/3c, Olomouc, 77900. File No. C 73784 kept with the Regional Court in Ostrava.

The data may also be disclosed to providers of processing software, services and applications; however, the Controller currently does not use the services of such providers. We never provide, sell or exchange your data to or with third parties for commercial purposes.


5. What are your rights?

You have the right to request information about which of your personal data we store (once a year free of charge). If the data are incorrect or incomplete, you may request we correct or remove such information. We may not remove your data, if this is in conflict with applicable laws and regulations governing data retention, such as the Act on Accounting, or other legitimate reasons, such as unsettled debt. You have the right to withdraw your consent to personal data processing anytime (Art. 7(3) of GDPR), the right to require access to your personal data (Art. 15 of GDPR), the right to data rectification (Art. 16 of GDPR) or erasure (Art. 17 of GDPR), the right to restriction of processing (Art. 18 of GDPR) and the right to object to their processing (Art. 21 of GDPR), you have the right to transmit your data to another controller (Art. 20 of GDPR) as well as the right to lodge a complaint with the Office for Personal Data Protection, if you believe our company processes personal data in conflict with GDPR (Art. 77 of GDPR). To exercise the above rights, please use our contact address info@dragonflybrand.com.


6. There is no privacy without security.

Secured services help to keep personal data safe from cyber attacks and curious individuals. Privacy cannot be guaranteed without security. Thanks to our commitment to cyber security, we can offer you really safe digital services.

Why Dragonfly?

  • Quality materials

    High quality material

    We make Dragonfly clothes in one of our own and two external manufactures in the European Union. We have years of excellent experience with it. Therefore, we are able to check the entire production and keep the high standard of our clothes.

  • Return

    60 days return policy

    Do the clothes not fit you? No problem. You have 60 days to return them. We will exchange the goods for other goods or give you your money back.

  • Ok

    Sponsoring sporting events

    We sponsor sports events and competitions worldwide. By purchasing Dragonfly clothes, you are contributing to your favorite sport.

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